Many people think commercial photography is an easy way to make money, they usually think of some young photographer taking photographs of some beautiful model in a exotic location, and being able to sell the item because they sell ‘sex’, but that’s because they have very little knowledge of commercial photography, and what it includes.
Overall, commercial photography is a service that involves making ‘art’ for paying clients. They need to have the complete understanding of how to target people who will pay enough for the company's products and services, that will still be profitable for the company and themselves by making good financial decisions.
They also need to know how to advertise the things that make the business they are working for special and different from others, while making sure that the business (and product) continues to evolve and grow as time passes; through things such as technology growth, season changes and recession.
The earliest commercial photographers were those who mastered the the Daguerreotype (the first commercially successful photographic process) there was no way to
duplicate a Daguerreotype. This made each photograph one of a kind, which
made each plate more valuable, near the end of the 1800s the duplication of
images were doable by contact printing. This allowed photographers to create multiple photos
be sold to collectors. This was an invention that changed photography as being able to reprint and resell images is still the secret to profitability through advertising photography today.
Kodak’s new cheaper inventions motivated many to take up
photography professionally.
Readily available digital cameras and low-cost computers changed the whole market. Later businesses realized that a lot of their advertising was moving to the Internet. In the last decade digital cameras have become capable of producing very good images are available for £100s-1000s. Computers are now able to use image-manipulation software such as photoshop and piknik as a free version, the advertising industry has now become very competitive, talent and creativity are a must to gain high prices for your work, as you can easily be changed for someone that will charge less for doing the same thing. Advertising/marketing has now become essential if any company wants to get noticed.
The purpose of advertising photography is to get company's and products noticed, and not necessarily just the new ones, they take photos of an ‘item’, usually edit or retouch them, and print them off into magazines newspapers billboards, and simple places such as bus shelters, just anywhere that will get the photo noticed. An example of this is if you were driving down a road with a KFC near by and you pass bus stops you are very likely to pass large photos advertising the food, the photographer will have put allot of work into making the work stand out and the main goal - making you want it.
Forms of advertising photography can easily cross over in to other versions of photography, such as fashion. All fashion photography is, is photography to sell specific cloths or brands, its just been given its own ‘genre’ or ‘type’ as fashion has took over in this generation as a must-have, so fashion sells extremely well.
There are different forms of advertising photography, such as photography that you see on banners and billboards compared to the photos that are on the items themselves; such as the photo of the food inside, like this tesco’s finest ready meal.
Overall, commercial photography is a service that involves making ‘art’ for paying clients. They need to have the complete understanding of how to target people who will pay enough for the company's products and services, that will still be profitable for the company and themselves by making good financial decisions.
They also need to know how to advertise the things that make the business they are working for special and different from others, while making sure that the business (and product) continues to evolve and grow as time passes; through things such as technology growth, season changes and recession.
The earliest commercial photographers were those who mastered the the Daguerreotype (the first commercially successful photographic process) there was no way to
duplicate a Daguerreotype. This made each photograph one of a kind, which
made each plate more valuable, near the end of the 1800s the duplication of
images were doable by contact printing. This allowed photographers to create multiple photos
be sold to collectors. This was an invention that changed photography as being able to reprint and resell images is still the secret to profitability through advertising photography today.
Kodak’s new cheaper inventions motivated many to take up
photography professionally.
Readily available digital cameras and low-cost computers changed the whole market. Later businesses realized that a lot of their advertising was moving to the Internet. In the last decade digital cameras have become capable of producing very good images are available for £100s-1000s. Computers are now able to use image-manipulation software such as photoshop and piknik as a free version, the advertising industry has now become very competitive, talent and creativity are a must to gain high prices for your work, as you can easily be changed for someone that will charge less for doing the same thing. Advertising/marketing has now become essential if any company wants to get noticed.
The purpose of advertising photography is to get company's and products noticed, and not necessarily just the new ones, they take photos of an ‘item’, usually edit or retouch them, and print them off into magazines newspapers billboards, and simple places such as bus shelters, just anywhere that will get the photo noticed. An example of this is if you were driving down a road with a KFC near by and you pass bus stops you are very likely to pass large photos advertising the food, the photographer will have put allot of work into making the work stand out and the main goal - making you want it.
Forms of advertising photography can easily cross over in to other versions of photography, such as fashion. All fashion photography is, is photography to sell specific cloths or brands, its just been given its own ‘genre’ or ‘type’ as fashion has took over in this generation as a must-have, so fashion sells extremely well.
There are different forms of advertising photography, such as photography that you see on banners and billboards compared to the photos that are on the items themselves; such as the photo of the food inside, like this tesco’s finest ready meal.
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